How To Wash Jeans So They Ll Last Forever
Chip Bergh, who’s served as president and CEO of Levi Strauss & Co. since 2011, delivered a shocker a few years ago when he announced that the 10-year-old jeans he was wearing had never been washed. So what gives—does your denim really need soap and water? Does the old wives’ tale of freezing jeans actually work? We talked with a few experts to find out and learn how to wash jeans so your favorite pair lasts a long time—because once you finally find the perfect pair, you really do want it to last forever....